date:Nov 06, 2012
o we expanded it there, said Eva Fedderly of Spun, a public relations firm that helps Zespri with the Kiwifruit for Kids campaign. It seems to be something that retailers really like. Combining retailers, charities and the power of social media has been successful so far, said Ward, because Zespri has focused on improving the health of children and consumers in general.
We're committed to growing kiwifruit, she said. Because Americans are focused on healthier diets, we think it's great for us b