Zespri focuses on health in North America
date:Nov 06, 2012
ard healthy eating, added Ward. People have a concern for their diet, they care about what their children eat, and they want real foods that are nutrient-rich. While projecting the message calling for a healthier lifestyle and focusing more attention on the issue through promotions like the Kiwifruit for Kids campaign, Zespri has found success. In fact, the format has gone so well that they have expanded it to Mexico.

Mexican retailers saw what we were doing in the United States and liked it, s
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