McDonald's Sales Slump; It Rolls Out Yet Another Sandwich
date:Nov 06, 2012
w sandwich is a part of the restaurants growing premium menu, which is supposed to offset cheaper food options like the dollar menu, which some experts believe hurt McDonalds, because more and more people are sticking with the lower-priced selections which turn over very little profit.

Were balancing our value messaging with premium menu news, including this months introduction of the Cheddar Bacon Onion Sandwich, (CBO) which is made with hickory-smoked bacon, white cheddar cheese, caramelized
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