date:Nov 06, 2012
ing in, he said in a published interview with a news publication.
The Dollar Menu has limited our ability to cover these costs by raising the rest of menu prices, he added. This has created a huge gap between high and low-end, driving more consumers down to supposed Extra Value Menu items which have no useful upside profit potential.
Next year projected service cost increases are going to be a backbreaker. Just increasing transaction counts is not going to work if they are unprofitable ones.