Ciroc Vodka to promote responsible consumption
date:Nov 06, 2012
Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean Diddy Combs and Esquire have teamed up to spread a message this holiday season about Responsible Celebration. The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.

The program kicks off this week with the launch of the Ultra Premium Cut contest, which will give one aspiring filmmaker the opportunity to create the next
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