date:Nov 05, 2012
ing the brands all-family offerings with the launch of Berry Fruitful, while two s.k.u.s of Bear Naked Fit also will be introduced.
Another area of strength at Kellogg in the third quarter was in Pop-Tarts, which posted a 6% gain in net sales while increasing its share position by 0.5 percentage points.
This gain was driven by strong retail execution, brand building behind the Crazy Good advertising campaign, and programs such as the summer concert tour, Mr. Denholm said.
He said Pop-Tarts ne