date:Nov 05, 2012
unched Special K Protein at mid-year to appeal to those consumers looking for increased protein in their diet. Although its early, we are pleased with the results so far as this innovation has also been well received, and trial rates have been strong.
Heading into 2013, Kellogg has another strong lineup of cereal introductions scheduled, Mr. Denholm said. Planned product launches include Special K Chocolate Strawberry, Cinnamon Jacks and Mini-Wheats Crunch. Kashi innovation will focus on expand