date:Nov 05, 2012
pressure each year, even as Kellogg works to improve the stickiness of its launches.
Our share of innovation is now 50% of the category, with the next biggest competitor at 35%, he said. Our innovation has been performing well this year, and Krave, which we introduced in January, continues to hold almost a share point of the category. That represents a strong start for just two (stock-keeping units) and shows that both trial and repeat have been strong since introduction.
In addition, we re-la