date:Nov 05, 2012
56.4% as increases in barley, hops and other ingredients were mostly offset by higher prices and lower operating costs per barrel.
Advertising, promotional and selling expenses jumped 21%, as the company continued to spend more to support its brands.
Core shipment volume, or beer shipped to distributors and wholesalers, increased 17% to about 772,000 barrels. The amount sold by those distributors and wholesalers, known as depletions, rose 15%--primarily due to increases for Angry Orchard, Sam