date:Nov 05, 2012
craft brands.
We released some excellent beers this fall, including Samuel Adams Harvest Pumpkin and a new small-batch brew, Samuel Adams Fat Jack, a double pumpkin, and believe that these styles have been favorably received, Chairman and founder Jim Koch said.
Boston Beer has beefed up its sales force and is spending more on ads and local marketing efforts to support its brands, in part reacting to the challenge it sees from smaller and larger brewers. The company is also promoting Twisted T