Coca-Cola, Endomondo join forces over Powerade hydration feature
date:Nov 05, 2012
Powerade, a part of The Coca-Cola Company, and social fitness network Endomondo have joined forces to develop a new hydration meter for fitness community.

The collaboration aims to combine the global reach of Coca-Cola (through Powerade brand) with Endomondo's mobile app.

Endomondo's mobile apps use social networking capabilities and location-based GPS technology, and record a full history of workouts for distance-based activities.

According to research, a mere 2% drop in body mass due to deh
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