date:Nov 05, 2012
of 35-44 years with 24%.
The spirits market was highly concentrated in the urban areas with 98%, while the rural consumers formed just over 2%.
Male consumers outnumbered the females by nearly 20%.
Income levels of consumers did not have an influence on the consumption of spirits as the affluent section led the market with 41%, followed by the hard pressed section with 23%.
Better value for money and changing life stages were the most influencing trends with 28.5% and 27.4% respectively.
In