date:Nov 05, 2012
Specialty spirits had a clear domination in the Chinese spirits market with a share of 83%, according to a report by Canadean - Wine Spirits.
The report, Consumer Trends in the Spirits Market in China, 2011, finds that the other spirit categories had only minor shares, with whiskey holding 7%, brandy 5%, gin genever, liqueurs, rum, tequila mezcal and vodka sharing the remaining 5%.
Among the consumers, young adults aged 25-34 held the highest share of 25% closely followed by pre-mid-lifers