date:Nov 05, 2012
ture trends in the coffee segment are concerned, he said, With the growth in demand for coffee consumption, many new players are entering the market and it is imperative for every player to innovate. The market for the beverage will witness phenomenal growth, because the retail coffee chains are definitely here to stay.
With regards to the Indian coffee segment, Cherian said, Coffee has become extremely popular in India over the last few years and has evolved from a traditional beverage to a yo