date:Nov 05, 2012
the mark as far as the specialty coffee market is concerned
The agencies which were behind the formulation of smallholder groups didn't have the marketing skills to promote the product in the international market
In the late 1990s, organic coffee fetched a good premium in the international market. But it began to dwindle and has touched the 15 per cent mark of late. Indian coffee's main hindrance is the lack of logistical support to importers, especially in the USA, which doesn't conside