date:Nov 02, 2012
s because it is not just the calories in a food or drink that make it filling, said lead author Keri McCrickerd. Signals from the stomach are important but so too is how the drink feels in the mouth. In our study both creamy flavor and texture affected expected fullness, but only thickness seemed to affect whether hunger was expected to be satisfied.
This may be because thick texture is a characteristic of food that we associate with being full. Consumer expectations are important and our stud