date:Nov 02, 2012
ad plummeted to -22, Monsters sank to -18, and finally ending up at -26 by Friday, October 26.
Energy drinks may face an even tougher climb back to positive consumer opinions about the category, as U.S. Senators Richard Durbin (D-IL) and Richard Blumenthal (D-CT) have collaborated on a new letter sent to the FDA the third sent by Durbin, and the second co-authored by Blumenthal.
The letter states that the two senators are extremely concerned by reports of five deaths following the consumptio