date:Nov 02, 2012
Buzz Score, October 1 - 25, 2012
In its most recent findings, the consumer research firm found that on Monday, October 22, the first business day after the lawsuit against Monster was filed, both Monster and Red Bull had enjoyed their highest buzz scores all year, with Monster logging a 7 score, and Red Bull achieving a score of 5. Meanwhile, 5 Hour Energy registered a 10 buzz score. Four days later, following an avalanche of news about the Monster lawsuit and the FDA reports, Red Bulls score h