date:Nov 02, 2012
ast two weeks following a rash of negative publicity surrounding energy drinks. Most of the damaging exposure stemmed from widespread media coverage of a recent lawsuit filed against Monster, which alleges that the high caffeine content in its flagship beverage caused the death of a 14 year old girl last December.
Also impacting consumer perception of energy drinks are reports of a energy drink-related incidents maintained by U.S. Food and Drug Administration (FDA), which linked consumption of