date:Nov 02, 2012
Savage was filling glasses with Splattered Toad Sauvignon Blanc. The wine is named after a toad near their winery endangered by vehicles on nearby roads. His bottles are adorned with a cartoon of a flattened toad. It attracts the eye. The taste attracts the palate.
We started at 20,000 bottles in 2009 and in 2012, 300,000, he said. People have latched onto it. They absolutely love the concept. It is quirky, it's fun and it appeals to a market that before we really did not have access to.