date:Nov 02, 2012
est of the black consumer, he said. It is really picking up quite nicely now. It is a different market, because traditionally they are beer drinkers. It is a bit of a challenge for us to slowly convince them, but it is becoming an 'in thing.' That is the way it evolves, eh?
In 10 years his winery has gone from selling 7,000 cases a year to 1.3 million cases.
Wineries are also finding ways to make their labels stand out on the shelf - hoping to attract novice wine drinkers.
Winemaker Duncan