date:Nov 02, 2012
Africa's wine industry matures, Botha says wineries are looking to expand their customer base, trotting out new labels that will appeal to a broader cross-section of the country.
The whole idea is that I want everyone to drink wine. I want everyone to perceive wine as something cool. I do not want people to find wine intimidating, she said.
The general consensus among winemakers is that South Africa's growing black middle class is a market that has been ignored. But that has been changing.