Innova publishes ten trends for 2013 and beyond
date:Nov 02, 2012
sing on switching marketing messages behind approved claims, with a greater emphasis on the inherent benefits of certain foods and ingredients and a longer term investment in future personalized nutrition products.

3. Gray but Healthy will be a focus for an aging population, driven by rising consumer understanding of the role of a healthy diet in extending the active years. This will be reflected in greater interest in cleverly-marketed anti-aging products, including the move of well establishe
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