date:Nov 02, 2012
driven campaigns are also make companies more susceptible to negative publicity. Innova Market Insights has reported a recent surge in products marketed on an ethical platform. Products with this type of positioning accounted for over 14% of global launches tracked in each half year period since H2 2010.
2. Health Traffic Jam. A lack of innovation in functional foods has resulted from the December 2012 deadline for the removal of EU non-approved claims from packaging labels. Companies are focu