date:May 24, 2012
Premiers new management team can improve upon a truly shocking trading performance last year. We believe Premier has the right strategy.
Double marketing spend
Ceo Michael Clarke has pledged to focus on eight power brands, double marketing spend, cut costs and strengthen customer relationships.
The eight power brands Hovis, Mr Kipling, Batchelors, Bisto, Ambrosia, Sharwoods, Loyd Grossman and Oxo delivered combined sales of 871.2M last year. This was down by 5.6% on the previous year bu