Own-label food and drink NPD overtakes branded
date:May 24, 2012
e of these products this year while only 12% expected to cut purchases.


The progress of own-labels is such that over half (52%) of adults prefer the taste of own-label products to branded equivalents in some cases, suggesting that they are increasingly becoming brands in their own right,said the Mintel researchers.


Meanwhile, Panmure Gordon analysts Graham Jones and Damian McNeela forecast little improvement in tough UK trading conditions.


Commenting on the prospects for Premier Foods toda
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