Pop Water Comes With Some Popular Founders: Troy Carter, Terry Richardson, and Lady Gaga’s Money
date:Nov 01, 2012
-calorie fruit-flavored CSD, sweetened with a mix of sugar and stevia. The brand will debut in January in four flavors: pineapple, grape, orange and apple. Atom Factory worked with Wild Flavors on product development for almost a year, according to Carter.

Eiteljorg has been working with Carter and Richardson to build a team to help aid distribution and sales. The product is expected to launch through a handful of well-known southern California distributors when it debuts, although no MSRP has
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