date:May 24, 2012
n consumers saw, felt and experienced wine packaged in this way.
Premium appeal?
But did Williamson believe that cartons had a future paired with higher-end wines, given the conservatism sometimes attached to the wine sector, and potential brandowner resistance to carton uptake despite practical advantages?
Cartons are a credible alternative to glass bottles for wines at all price points. They do not adversely affect the quality or taste of the wine and provide better protection than glass