date:Oct 30, 2012
ore and more consumers are interested in where their coffee comes from, how it's grown and who is growing it.
We believe coffee grown with joy is more of a joy to drink, says Roland Weening, Vice President, Marketing and Sustainability, Global Coffee. Coffee Made Happy will show consumers that great quality coffee can be both enjoyable and sustainable.
Coffee Made Happy is the latest in Mondelez International's plans to make its full supply chain more transparent and sustainable, from bean