MokshaYug A unfurls urban outreach initiative to tap consumers directly
date:Oct 30, 2012
or our dairy farmers by improving their yields and providing them with market access. The launch of Milk Route through our own distribution retail network goes a long way towards helping us achieve that objective, said Harsha Moily, founder, CMD, MYA.

MYA is currently operating in the food supply chain focussing on helping farmers grow nutritious milk, fruits and vegetables, while establishing a nutrition-focussed consumer brand, he added.

Our business model of managing rural supply chain sol
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