MokshaYug A unfurls urban outreach initiative to tap consumers directly
date:Oct 30, 2012
will see the launch of its toned milk under the Milk Route brand. Milk Route branded toned milk will be available in south Bengaluru from October 26, 2012, and by December 2012 it will be made available across Bengaluru city. The Milk Route branded milk will be available in 1 litre, 500 ml and 250 ml packs at price points of Rs 30, Rs 15 and Rs 8 respectively. By December 2012, a range of liquid milk products will be made available across Bengaluru.

Our objective is to ensure income-certainty f
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