date:Oct 30, 2012
rding to Mintel. Clearly it is a very large market indeed, and a great opportunity.
However, it is also a very competitive market and growth opportunities can be hard to find. In fact, Mintel figures show that year-on-year growth in the sweet bakery category between 2010 and 2011 was only 1.3%. Further, Mintel forecasts that the market will grow just 1.6% in 2012.
These market conditions mean it is very important for manufacturers to create excitement among shoppers by finding a point of diffe