date:Oct 30, 2012
n the face of owner the Coca-Cola Co., Inc.
There werent any data points, Goldman said of the decision to move to an all-fruit juice formulation. Its instinctive. And it makes it an even tighter product.
And while juice is a more expensive sweetener than sugar, let alone HFCS, by tightening the product, a company is able to create a premium category where one had previously been nonexistent.
The whole category has been defined, for a long time, by what might be on special, Goldman said. Paren