Tidy Profits: Premium Ingredients Drive Growth in Kids’ Beverages
date:Oct 30, 2012
milk and water during television programs geared toward kids.

The increased scrutiny means that even products like Honest Kids are trying to make sure they present an even more compelling argument to parents. Already a product line that was closing in on one-third of the revenues of the Honest brand, according to founder Seth Goldman, Honest Kids replaced sugar with white grape juice in its formulations this after it had famously trumpeted its lack of High Fructose Corn Syrup, a move it made i
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