Tidy Profits: Premium Ingredients Drive Growth in Kids’ Beverages
date:Oct 30, 2012
ng on the sweeteners that they have, or else fortifying whatever is included in the product.

The pressures on beverage companies to provide more offerings for children are also being influenced by changes in their old marketing strategies. Under the Alliance for a Healthy Generation initiative from the Clinton Foundation, signed by beverage firms in 2009, big soda companies agreed to limit the kinds of products they sell in schools. Meanwhile, marketers are attempting to advertise only juices,
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