Tidy Profits: Premium Ingredients Drive Growth in Kids’ Beverages
date:Oct 30, 2012
ines into toddler, kindergarten, and grade school kids; Honest is looking to find a product for a slightly older grade schooler one who may be outgrowing the pouch drink in Honest Kids. Apple Eve might have a dependable license in Sesame Street characters, but it has also long reached out to older kids, as have carbonated juice products like The Switch. Wat-aah seems to be aiming for the tween set as well, marketing a bottled functional water behind an 11 year-old named Sammi.

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