Tidy Profits: Premium Ingredients Drive Growth in Kids’ Beverages
date:Oct 30, 2012
nfused with other things, like vegetable juices. In the best imitation of celebrity wife/cookbook author Jessica Seinfeld, who is a fan of sneaking veggies into otherwise palatable foodstuffs, earlier this year, Campbells took its V8 V-Fusion juice which combines vegetables with fruit juice and stuck it into lunchbox-ready drink boxes.

Another company trying to change kids diets through subterfuge is Sneaky Petes, an oat beverage disguised as a regular juice drink. Under the combined hands of
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