date:Oct 30, 2012
Kids are used to hearing they need to clean up their rooms. Now drinks aimed at kids are cleaning up their ingredients.
Its part of a broader cleanup of American lifestyles. Particularly in the CPG arena, theres a growing awareness that the earlier the life stage, the easier it is to create a natural or organic foods consumer.
And the kids themselves are aware, as well. Molly Kridel, a partner in Kid Kritics, which certifies products as both good for kids as well as kid approved through focus