date:Oct 29, 2012
s early teens of 10-15 years were the least consumers of dairy products.
Female consumers had a marginal lead over males with 53%, while the urban-rural divide was 64-36%.
Indulgence was the most influencing trend for the consumption of dairy products, at 47.8%; better value for money at 31.5% came next.
The affluent consumers held a major share at 35%, while the highly affluent held the least at 10.8%.
Consumers educated up to the upper secondary level consumed more dairy products than tho