date:Oct 29, 2012
mid the volatile global economy and tougher competition.
Betts said that the strength of McDonald's coffee plays a critical role in fueling the chain's breakfast business.
If you want to be a credible player in the restaurant industry, you have to have a great cup of coffee, Betts said.
Beverages have become a key growth area for fast-food companies in recent years, with Burger King adding coffee frappes to its menu earlier this year and Wendy's testing specialty coffee in select markets. And