date:Oct 26, 2012
more servings of fruit each and every day.
The concept of smaller fruit for kids, packaged under a kid-friendly label, was brilliant in and of itself, said Elizabeth Pivonka, president of Produce for Better Health Foundation, the nonprofit entity in partnership with CDC behind the Fruits VeggiesMore Matters national public health initiative. But then to extend the brand to other kid-size fruit to double its reach and the impact on moms and kids just takes it to another level. I applaud both S