date:Oct 25, 2012
though it is compensated elsewhere, the market seems fixated on western Europe, said Andrew Holland, beverage analyst at Societe Generale. They have expanded into developing markets, but western Europe is still a significant part of their business and it's a drag.
EMERGING MARKET EXPANSION
Heineken's presence in Europe was boosted by its 2008 carve-up with Carlsberg of British brewer Scottish Newcastle.
However, since then it has been gradually increasing its exposure to developing countries