date:Oct 25, 2012
British multinational grocery Tesco has launched Soil Seed, an organic veg box brand owned by veg supplier Tio.
The product will offer a choice of five boxes- small, medium and large veg and salad boxes, along with a fruit box and a mixed fruit, veg and salad box, reported the Food Drink Innovation Network.
The products will be Soil Association certified organic. They will be launched in the first week of November in the London area.
This is not the first time Tesco has introduced organic v