date:Oct 24, 2012
their purchase.
The conviction that gluten-free products are generally healthier is the top motivation for purchase of these products, said David Sprinkle, Packaged Fact's research director.
Packaged Facts said that the category may have benefited from labelling initiatives such as free from and increased availability through health stores.
Other reasons cited for the growth of the segment are the low carb-qualities of the products, increased awareness of conditions such as celiac disease a