date:Oct 24, 2012
de, studies show that consumers associate products labelled as low-salt as having inferior taste, said Andy Hoffman, Director of Health and Wellness Innovation, Tate Lyle. Having a salt reduction alternative thats made from real salt and delivers on that taste expectation could be the first step towards breaking that link in peoples minds that a low-salt product is a bland one.
Tate Lyle said that its testing shows that consumers perceive parity tastes between products made with regular salt