date:May 23, 2012
ver whiskey or rum,he added.
Burman also pointed out that customers in small town markets increasingly prefer the lower-priced vodka, such as White Mischief, to brown spirits given their price, and the urban, cool quotient they carry.
To many in the smaller markets, vodka represents a cool, urban lifestyle. These small towns are also seeing higher disposable incomes,he added.
In addition, a rising number of young people are staying back because Indias economic boom has reached them and they d