date:Oct 23, 2012
er of beverages we offered 20 years ago and three times the amount we offered a decade ago. We all have an unbelievable amount of choice and selection in our lives. Individuals want to choose individual things. You want to have your product. I'll give you a packaging example. If you walk outside of your home and get in your car, within a 10-mile radius, you could buy a Coca-Cola in a 7.5-ounce aluminum bottle, an 8-ounce glass bottle; you could buy a 12-ounce can; you could buy a 12.5-ounce