date:Oct 23, 2012
important, in-aisle displays now show the burly San Franciscan holding a can, telling customers I had enough with artificially flavored, sugary energy drinks. I created Hiball because I knew there had to be a better way.
Promotional copy aside, the company had grown slowly over its five-year history, and the brands truly better way to bring on retailers didnt start until the move to the can. The more conventional package opened some eyes, and attracted potential investors Berardi says he hasn