date:Oct 22, 2012
ging director of Anthem Worldwides Canadian office, said, We brought the Girl Guides story to life in a fresh new way by building on consumer insights and sharpening the focus of the compelling brand idea of Girl Greatness. The new design acknowledges the proud heritage of Girl Guides of Canada while contemporizing the journey of Guiding to girls of all ages.
Gary Oakley, creative director of Anthems Canadian office, added: The design works to create a compelling on-pack path to tell the Girl G