Food firms miss out on 'millions' of pounds of online grocery sales
date:Oct 22, 2012
s into these lists they have a one-in-seven chance of ending up in the shoppers online baskets.

The secret to getting onto these lists depended on understanding the market and ensuring that products were displayed in an eye-catching way and in prime locations on retailers websites.

Elkins said: We used to focus on packaging, so that a product will fly off the shelves. When shopping online, consumers only look at the left hand side of the screen, so your brands need a presence there. You need t
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